Grant Cardone: what the broker says about the buyer
Grant Cardone's discussion of acquisition relationships focused on the broker speaking with the seller. He described wanting the broker to know who he was and what to say about him.
Another person carried the buyer's case
Cardone said his offer was only one part of winning a property. He gave weight to how a broker described him to a seller. That made the broker's knowledge of the prospective buyer part of the acquisition process in his account.
He spoke about individual markets
He discussed Houston and Austin. In Florida, he distinguished Tallahassee from Tampa and Orlando from Miami. The detail concerned relationships in the markets where he was looking for properties. This is his description of how he approached those relationships at the time of the talk.
In Grant Cardone's words
"What that broker says about me to that seller will determine whether or not I get that deal" (Grant Cardone, Family Office Club event talk introduced by Richard C. Wilson)
How to use this
- Consider what an intermediary can accurately explain about the buyer.
- Keep the buyer's acquisition criteria clear to brokers in the relevant market.
Questions and answers
Whose explanation did Cardone emphasize?
The broker's explanation of the buyer to the property seller.
Did he describe one broker covering every market?
He discussed different brokers in different cities and markets.