Grant Cardone: publishing through a page he could update himself
Grant Cardone discussed his social-media page as a channel he could update directly. His comparison with television concerned reaching an audience without waiting for a broadcaster to carry his message.
The channel changed who scheduled the message
He described being able to communicate repeatedly through his page. He contrasted that access with appearing through a business television channel. His remarks concerned the practical ability to publish and choose the timing.
He used his event work as another example
Later in the talk, Cardone connected events with making more people aware of his work. The account shows the different distribution channels he discussed on stage.
In Grant Cardone's words
"I can communicate to anyone anytime, anytime of the day, and control the advertising" (Grant Cardone, Family Office Club event talk introduced by Richard C. Wilson)
How to use this
- Identify who controls the schedule for each audience channel.
- Distinguish the ability to publish from evidence that a message produces a response.
Questions and answers
What control did Cardone emphasize?
The ability to publish directly and choose when to communicate.
Which other channel did he compare it with?
Business television, where another organization controls distribution.