Jeff Hoffman's sticky notes: put your goals where you brush your teeth
Jeff Hoffman spoke at a Family Office Club event. He listed the top 10 things that made him a billionaire. One of them cost nothing. He put three to five yellow sticky notes where he brushed his teeth, so he saw them every morning and every night.
What the notes did
Richard C. Wilson retold the story at a 2026 Family Office Club event. Hoffman's notes said where he was going and how he planned to get there. Seeing them twice a day kept those goals front of mind.
Why Richard pairs it with a daily review
Richard teaches a one-page document that lists your priorities and your strategies. It also says who you want to be. His point is simple. If you open your phone apps first, other people set your agenda. If you read your own page first, you set it. He says reading it once a day works and three times a day is better.
It is free
Richard stressed that the habit costs nothing and that he is not selling it. His team shares a Word template. He also tells people not to copy his one-liners, because their goals and their path will differ from his.
In Richard's words
"He said one of the top 10 things that made him a billionaire was putting yellow sticky notes where he brushed his teeth morning and night" (Richard C. Wilson, 2026 Family Office Club event)
"And if you start your day, and you don't look at this, then the world will program you to do their bidding." (2026 Family Office Club event)
"So, read this every single day. Better if it's 3 times a day, honestly, but most people don't do this." (2026 Family Office Club event)
How to use this
- Write three to five short lines: where you are going and how you will get there.
- Put them where you will see them twice a day without trying, like the bathroom mirror.
- Read your own page before you open email, texts or social apps.
- Write your own lines. Your goals are not someone else's.
Questions and answers
What did Jeff Hoffman put on his sticky notes?
As Richard tells it, three to five notes on where he was going and how he would get there.
Where did he keep them?
Where he brushed his teeth, so he read them morning and night.
How often should you review your goals?
Richard says every day, and three times a day is even better.
Does the habit cost anything?
No. Richard points out it is free, and his team shares a simple Word template.