Larry Namer: moving beyond a business built around its founders
Asked by Richard about scaling a successful business further, Larry Namer described work with a fashion group. The question was how to extend a business whose activity centered on the founders.
The founders were the starting point
Namer said the fashion founders were doing well, but the business was based on them. He then described considering a digital platform that could reach other countries and media that could bring people to that platform.
The proposed change had two parts
A platform would provide a place for the business to operate beyond the founders' immediate activity. Media would help people find it. Namer described this as a proposed change.
In Larry Namer's words
"a digital platform that could travel globally and have media components that drive people to those platforms" (Larry Namer, Larry Namer's Family Office Club fireside chat with Richard C. Wilson)
How to use this
- Identify which activity currently requires a founder to be present.
- Describe both the proposed platform and how customers would reach it.
Questions and answers
Which industry did Namer use as his example?
Fashion. He described a group whose business was based on its founders.
Did he report a measured result?
This passage describes the proposed scaling approach without a measured outcome.