Larry Namer: an intern pipeline for local market knowledge
Larry Namer described recruiting interns with a specific destination in mind. In his fireside chat with Richard, he explained how time in a United States operation preceded work in China.
The destination shaped recruitment
Namer said he sought graduate students born in mainland China who wanted to return there. He described selecting interns who worked in the United States company before returning to join the China operation. The desired destination was part of the recruiting criteria.
The team also informed the content
He said the team became a sounding board for content development because he needed to understand how people lived and worked in that market. His account links hiring with local knowledge, beyond simply transferring the same material from one country to another.
In Larry Namer's words
"I have to understand the way people live and work there" (Larry Namer, Larry Namer's Family Office Club fireside chat with Richard C. Wilson)
How to use this
- Include the intended market and destination in the hiring plan.
- Give local colleagues a role in reviewing content for that market.
Questions and answers
Why did Namer want a local sounding board?
He used the team to review content against everyday life in that market.
What sequence did he describe?
Internships and work in the United States operation followed by a return to China.