Mark Russo: when commitment hides a failing approach

Asked about a costly mistake, Russo recalled being attached to an idea and failing to reconsider how he was pursuing it.

He included his own decisions

Russo said he had believed an idea had to work because he loved it. He then described losing perspective on what other people could see. His answer concerned recognizing when the approach needed to change.

Richard recorded the distinction

Richard responded by mentioning product lines and business models that might need to be discarded. Both parts of the exchange concerned reviewing actual results while continuing to act.

In Mark Russo's words

"in the past I didn't change my Approach" (Mark Russo, recorded interview with Richard C. Wilson)

How to use this

Compare the latest results with the assumptions behind the plan.
Separate attachment to the idea from evidence about its execution.

Questions and answers

What mistake did Russo acknowledge?

Continuing with an approach without adequately reconsidering it.