Richard Wilson: placing the founder video inside investor materials
Richard's investment-materials module gives a founder video a specific location. He suggests placing it within the overview and early in the slide deck so an investor can encounter it early.
The video has an introductory job
Richard described a short founder video explaining the strategy, why the team is credible and how it adds value. He suggested a duration of two to five minutes at the longest. This was one format within a collection of materials, alongside the deck and overview.
The placement connects the formats
Putting the video on the overview and near the front of the deck makes it available within material the investor already has. The example concerns that placement and introductory purpose.
In Richard C. Wilson's words
"I would put that video on your one -pager." (Richard C. Wilson, Richard C. Wilson's recorded Rainmaker Series module)
How to use this
- Give the founder video a defined introductory purpose.
- Make it accessible from the material the investor already receives.
Questions and answers
Where did Richard suggest placing the video?
Within the overview and toward the front of the slide deck.
What should the founder explain?
The strategy, the team's credibility and how it adds value.