Richard Wilson: the sales wording in his children's lemonade stand

Richard recalled using a lemonade stand to help his children earn a toy they wanted. The work included changing how they called out to potential customers.

The children had a product to describe

He described teaching them to offer fresh, cold strawberry lemonade instead of simply asking whether somebody wanted lemonade. They practiced speaking to people across the street. The account ties the wording lesson to a real selling task.

They helped create the stand

The children also made signs, chose a name and discussed pricing. Richard presented these activities as part of learning how money is earned.

In Richard C. Wilson's words

"They had to make the designs, make our logo." (Richard C. Wilson, How to Start a Family Office mini-series)

How to use this

Give children a concrete role in describing what they are selling.
Include the preparation and the customer conversation when discussing the stand.

Questions and answers

What sales change did Richard describe?

A more specific description of the lemonade and practice calling out to customers.

What else did the children help do?

They worked on signs, the name, a logo and pricing.