Richard Wilson: law firm partners in a litigation fund example
A litigation hedge fund gave Richard a specific example in his finding-investors module. He described law firm partners as people who might understand the work and contribute more than capital.
The audience knew the subject
Richard said law firm partners could understand a litigation fund's mechanics and potentially contribute deals. His example gave the same investor two possible roles: supplying capital and helping source opportunities. He used it in a module about finding more of the right investors. Later in the module, he discussed looking for advisers who already served the selected audience, including tax attorneys and membership community leaders. The fund example concerned relevant professional knowledge as one reason to choose an audience.
In Richard C. Wilson's words
"law firm partners who could contribute deals" (Richard C. Wilson, recorded Rainmaker Series module)
How to use this
- Describe what a prospective investor already understands about the activity.
- Identify any separate role in sourcing opportunities before assuming it will occur.
Questions and answers
Which audience did Richard use in the example?
Law firm partners as a possible audience for a litigation hedge fund.
What contribution did he discuss beyond capital?
Understanding the mechanics and potentially contributing deals.