Richard Wilson: considering which projects attract placement agents
Richard's bonus module discussed why an experienced placement agent might favor some projects over others.
The agent had a selection decision
Richard described agents wanting projects they considered easier to raise capital for. He connected that preference with larger assignments and the agent's own experience.
Smaller projects could require a different relationship
He said a smaller project might need to offer a partnership role to attract attention.
In Richard C. Wilson's words
"they really want to raise capital for things that are easier to raise capital for" (Richard C. Wilson, recorded Rainmaker Series module)
How to use this
- Consider the agent's project-selection criteria before an approach.
- Distinguish an agency assignment from a proposed partnership.
Questions and answers
Whose incentives did Richard discuss?
The placement agent deciding which projects to accept.