Richard Wilson: making the property name visible during a stay
Richard gave an unusually practical branding example in the Rainmaker series. At properties connected with InvestorResidences.com, the Wi-Fi login repeated the platform name during an ordinary part of the guest's stay.
The guest encounters the name
Richard described using the platform name for the Wi-Fi username and password. The example concerned an interaction guests were already likely to have. It put the owner's brand into that interaction.
An expectation, not a reported result
Richard said he expected this visibility to lead eventually to a useful relationship, investor contact or repeat booking. He did not give measured conversion results in that passage. The distinction keeps a branding hypothesis separate from an observed outcome.
In Richard's words
"They have to log in to our Wi -Fi network and they have to type in investorresidences .com for the username and investorresidences .com for the password." (Richard C. Wilson, recorded library commentary)
How to use this
- List the ordinary moments when a customer already interacts with the business.
- Measure later inquiries before assigning results to a branding change.
Questions and answers
Where did the brand appear?
In the Wi-Fi login details Richard described for the properties.
Did he report a measured return from the login?
No. He described an expectation of future benefits.