Richard Wilson: using a tangible object to explain a business
Alongside written investment materials, Richard discussed sending something tangible. His examples included a building model and a sample of a medical device or consumer product.
The object needs to explain the work
Richard described a package related to the company and its brand. The proposed object had a practical purpose: to show what the company did. A model or sample would make the explanation more concrete than a package whose contents had no relationship to the business.
Choose what the recipient needs to understand
A building model and a device sample answer different questions. One shows a proposed physical asset; another lets somebody examine a product. Richard listed them as possible materials.
In Richard C. Wilson's words
"a 3d model of a building or of your medical device" (Richard C. Wilson, Richard C. Wilson's recorded Rainmaker Series module)
How to use this
- State what the recipient should understand by examining the object.
- Choose a model or sample that explains that specific part of the business.
Questions and answers
What tangible examples did Richard give?
A building model, a medical device and a consumer product sample.
What was the object supposed to do?
Show concretely what the company does.