Richard Wilson: the teaser that became an essay

Richard described an introductory teaser that had become a long Word-document essay. He used it alongside an 80-page pitch deck as an example in his institutional-quality talk.

The introduction demanded a long read

His complaint concerned materials that were difficult to understand quickly. He discussed an offering with a concise deck and executive summary while still showing the depth of the team's experience.

Brevity had a specific job

In that discussion, Richard gave a range of 12 to 19 pages for a deck. The range was part of his recorded presentation. The underlying example concerned whether the introductory materials explained the strategy in a form the recipient could use.

In Richard C. Wilson's words

"Their teaser is just a Word document with a massive essay typed out" (Richard C. Wilson, recorded Rainmaker Series module)

How to use this

Check how much reading an introductory teaser requires before it explains the strategy.
Keep the evidence of team experience clear when shortening the presentation.

Questions and answers

Which introductory document did Richard criticize?

A teaser presented as a long essay in a Word document.

What deck length did he mention?

He described a 12-to-19-page pitch deck in the talk.