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How do billionaires raise money?

Short answer

Most started with very little outside money. Here is how they found their first investors.

What Billionaires Told Us

Grant Cardone
“If 1% of those people are interested in anything I’m doing, that’s 300 buyers, 300 investors. I get to pick.”
Grant Cardone, in our interview
Larry Connor
“We also believe we’re pretty good investors, and we focused on performance, putting the investor first. A lot of people say they do that, but if you look at how they structure deals, it’s not truly performance-oriented.”
Larry Connor, in our interview