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Why do billionaires want more money?

Short answer

Ask them and most say money is a scorecard or a tool. What they want is impact, freedom and the next big project.

What Billionaires Told Us

John Paul DeJoria
“Money is great, but if someone’s just going in for money period, they won’t be anywhere near successful as well if they didn’t go in with passion behind, like, “This is really, really cool.” Then they not only put money into it.”
John Paul DeJoria, in our interview