Grant Cardone on Raising Real Estate Capital Through Social Media
At a Family Office Club Super Summit, Richard C. Wilson introduces Grant Cardone before Cardone speaks about fundraising and real estate.
Cardone's real estate fundraising experience is relevant to family offices and investment managers. He discusses how he reaches prospective investors, builds access to acquisitions and decides what kinds of properties to pursue. He also shares his views on how people will choose where to live and invest.
In this video: Richard C. Wilson (Founder of the Family Office Club), Grant Cardone (CEO of Cardone Capital)
What they said
- Cardone raises capital through social media. Grant Cardone says his company raised over $300 million in 25 months using Instagram, Facebook, LinkedIn, Snapchat and TikTok.
- Cardone pays investors monthly. Cardone says his company sends distributions from property cash flow on the 15th of the month. He says monthly payments make the offer easier to explain and create dependability for investors.
- Cardone on social media and family offices. Cardone says family offices should use social media because people are there. He describes it as a way to communicate directly and control advertising.
- Cardone on broker relationships. Cardone says one or two brokers control each market, and what a broker tells a seller about him can determine whether he gets a deal. He says he wants several interested buyers, including institutions, competing for a property.
- Cardone pursues larger transactions. Cardone says a $140 million, 507-unit deal is easier for him than five deals at $30 million each. He cites one closing and one due diligence process as reasons.
In their words
"I'm 61 years old. I should not know anything about social media."
"I don't have to go through Fox Business anymore."
Why it matters if you are building or preserving great wealth
Cardone says 20% of the money raised came from self-directed retirement accounts, showing how his real estate offer reached people investing retirement savings.
From Richard's exclusive Billionaires.com interviews
Lessons from Richard C. Wilson's one-on-one interviews, as published on each interview page.
- Michael Lee-Chin: Learn from the best role model. Find the best role model in the world and ask how they did it. Then follow their recipe exactly without changing it.
- Serg Bell: Success comes from many decisions. He does not see business as one winning bet. He sees it as a long game, like poker or bridge, built on many smart choices over time.
See the data
Frequently asked questions
What types of properties does Cardone say his company buys?
He says it buys multifamily apartment complexes with 300 to 500 units, from Phoenix, Arizona to Florida. He says the company does not buy or construct new properties.
What event did Cardone cite as an example of reaching a large audience?
He said 34,800 people attended an event he hosted at Miami Marlins stadium.
Sources
Quotes are copied from the video captions and checked against the transcript. Timestamps link to the moment in the video. General information only, not legal, tax or investment advice.