Grant Cardone on Social Media and Apartment Deals
At a Family Office Club Super Summit keynote, Richard C. Wilson introduces Grant Cardone, who discusses his fundraising and real estate approach.
Richard C. Wilson introduces Grant Cardone, CEO of Cardone Capital, then gives him the stage at a Family Office Club Super Summit. Cardone describes his apartment business and the channels he uses to reach investors and compete for properties.
In this video: Richard C. Wilson (Keynote introducer), Grant Cardone (CEO of Cardone Capital)
What they said
- Cardone on his investor proposal. Grant Cardone says his proposal is institutional quality real estate that produces cash flow in the first month of ownership. He presents that as a simple story to tell investors.
- Cardone on monthly distributions. Cardone says monthly distributions create a sense of dependability for investors and fundraisers. He says his firm sends them from property cash flow each month.
- Cardone on social media reach. Cardone says family offices can use social media to reach people beyond a small room of investors. He describes it as a channel for direct communication with a broad audience.
- Cardone on broker relationships. Cardone says a broker's view of him can affect whether he gets a property. He wants qualified buyers, including institutions, to compete for the same deal.
- Cardone on larger deals. Cardone says one large apartment transaction is easier for him to manage than several smaller ones. In his view, larger deals can bring more profit and create higher barriers to entry.
In their words
"it is a TV in your pocket rather than a TV in your living room"
"if they don't know you they can't help you"
Why it matters if you are building or preserving great wealth
Cardone's story about a car attendant who recognized him gives a concrete example of how an audience can extend beyond direct buyers. He said the attendant might know someone who could invest with him. In Cardone's view, a familiar name can travel through personal connections and create an introduction.
From Richard's exclusive Billionaires.com interviews
Lessons from Richard C. Wilson's one-on-one interviews, as published on each interview page.
- Anu Aga: Focus on one main cause. Her family found its giving more satisfying and impactful once it chose primary education for the underprivileged in India.
- Binod K. Chaudhary: Never chase a deal out of desperation. Stay cool and look at every part of the deal. Have your advisers and your finance team review it critically. Your counsel should review it too.
- Larry Connor: Learn from every mistake. Larry's team owns its failures and makes no excuses. They learn, change quickly, and keep getting better.
See the data
Frequently asked questions
What did Cardone say his other businesses do?
He said his ventures educate people on finance, real estate and sales, and work with Fortune 500 companies to increase revenue.
How did he say leftover business income is used?
Cardone said he puts leftover money from his businesses into real assets that produce cash flow.
Sources
Quotes are copied from the video captions and checked against the transcript. Timestamps link to the moment in the video. General information only, not legal, tax or investment advice.