The three-question interview: how Billionaires.com gets busy billionaires to say yes
People often tell Richard C. Wilson that billionaires are too private or too busy to interview. He agrees. So he built a format that asks for about five minutes of their time.
Three questions, no meeting
Richard sends three questions. There is no video crew and no phone call. The billionaire can answer by email or record one audio note. For audio answers, Richard splices in his own questions so it plays like a conversation. Some, like Tim Draper, did a Zoom call instead, and some are interviewed on stage at his events.
Thank the person who made the intro
Richard offers people who connect him with a billionaire a free speaking slot at his events, and he credits them at the top of the interview page. He points to the Tony Robbins interview, where the person who made the intro is named before the interview starts.
Go through the boards
One of the best routes Richard has found is helping companies where a billionaire sits on the board. At one event he asked if anyone knew Tony Robbins. Someone said Robbins was on their board and sent him an audio note on the spot. The interview was done that day.
Start with the less famous
Richard says the less famous a billionaire is, the more likely they are to say yes. Early interviews also make the later ones easier, because people can see who has already done it.
In Richard's words
"We just ask for answers to three questions over email that are very insightful" (Richard C. Wilson, Billionaire Insights talk)
"It takes five minutes of their time to answer our questions." (Billionaire Insights talk)
"we don't need a phone call, we don't need a meeting, we don't need a contract, we don't charge them anything" (2026 event, about 7:30:33)
"The less famous they are, the more likely they actually are to say yes to us." (2026 event, about 2:22:33)
How to use this
- When you want time from very busy people, cut the ask down to a few minutes and remove every step you can.
- Offer more than one format. Some people prefer email, others an audio note or a Zoom call.
- Credit the person who made the intro where everyone can see it.
- Begin with people who get fewer requests, then use those yeses as proof.
Questions and answers
How does Billionaires.com interview billionaires?
Richard C. Wilson sends three questions. Billionaires answer by email or a single audio note, which takes about five minutes. Some interviews are done on Zoom or live on stage.
Do billionaires get paid or sign anything?
No. Richard says there is no call, meeting or contract, and no charge to the billionaire.
How can someone help get an interview?
Richard offers introducers a free speaking slot at his events and credits them at the top of the interview page.