How can companies attract investors for a capital raise?
Short answer: Dean says S2A Modular needed marketplace education because people confused modular with mobile, container, or manufactured housing (13:05). The example shows why investors need to understand what a company offers before they can judge its story.
At a Family Office Club event, Dean describes how companies can prepare to raise retail capital.
Dean on a digital presence
Dean says the offering, company, and people in it need a digital footprint to build trust with potential investors. YouTube videos are one option. (at 3:30)
Dean on team thought leadership
Dean says active participants across the organization can share expertise, including people beyond the founder and CEO. Their social networks extend the company's reach. (at 4:27)
Dean on a simple story
Dean says technical companies with strong products can lose potential investors when their story is disconnected or complicated. He calls for a simple explanation people can follow. (at 6:19)
Dean on investor behavior data
Dean says his company matches offering data with investor behavior to identify people who may trust the company and invest. He also urges companies to connect marketing, automation, and CRM systems with their story and capital raise. (at 8:20)
"you do need to have some level of digital footprint"
From Richard's exclusive Billionaires.com interviews
Lessons from Richard C. Wilson's one-on-one interviews, as published on each interview page.
- Michael Lee-Chin: Learn from the best role model. Find the best role model in the world and ask how they did it. Then follow their recipe exactly without changing it.
- Serg Bell: Success comes from many decisions. He does not see business as one winning bet. He sees it as a long game, like poker or bridge, built on many smart choices over time.
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Frequently asked questions
How can companies attract investors for a capital raise?
Dean says S2A Modular needed marketplace education because people confused modular with mobile, container, or manufactured housing (13:05). The example shows why investors need to understand what a company offers before they can judge its story.
Can a capital raise bring in customers too?
Dean says people drawn to a company through these practices may invest and bring buyers or customers (7:21).
Sources
Quotes are copied from the video captions and checked against the transcript. Timestamps link to the moment in the video. General information only, not legal, tax or investment advice.