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Saeed Amidi

The billionaire who built Plug and Play, a global platform that backs startups and connects them with large corporations.

Industry
Venture capital (Plug and Play); real estate
Country
United States
Format
Video interview
Interviewer
Richard C. Wilson
Source
Billionaires.com interview

Watch the Interview

About Saeed Amidi

Saeed Amidi is a billionaire who built Plug and Play. He has spent more than forty years building businesses in real estate and bottled water. He also built a large packaging business. Technology came later, through Plug and Play. His family bought a building at 165 University Avenue in Palo Alto, a block from Stanford. They rented the extra office space to startups. Google and PayPal had offices there in their early days. Logitech opened its first US office there. The building became known as the "Lucky Building." Saeed and his partners began writing angel checks to the startups down the hall. That hobby became Plug and Play, based in Sunnyvale. Today it has more than 60 offices worldwide and a portfolio of more than 2,500 startups. More than 40 of them have become unicorns. Dropbox and Guardant Health are among them. Over 550 corporations partner with the firm. Plug and Play is family owned. His daughter Sanam is in charge of marketing and technology. She also leads AI implementation.

What They Shared in the Interview

  1. 01

    Hard work comes first.

    He said hard work matters more than anything else in building success.

  2. 02

    Cash flow buys time.

    His father taught him that a business with positive cash flow has time to make mistakes and fix them.

  3. 03

    Commit fully to plan A.

    He asks founders what their plan B is. He looks for people who believe in what they are doing more than 100%.

  4. 04

    Learn the business firsthand.

    Before starting his bottled water business, he joined the Bottled Water Association and delivered water for two days to learn the work.

  5. 05

    Use AI to scale.

    He said AI can help the same team do ten times the work. You still need to know your field and stay focused. Then you have to execute.

  6. 06

    Founders do the work.

    He tells founders they must do 99% of the work. Plug and Play helps with the other 1%, such as raising money or running a pilot with a large company.

In Their Words

“But for me, the biggest element of success is hard work. I think hard work trumps everything else.”
Saeed Amidi, interview with Richard C. Wilson
“I always ask the entrepreneur, if this doesn't work, what are you going to do? What is your plan B?”
Saeed Amidi, interview with Richard C. Wilson
“But you have to have domain knowledge, focus and execution. AI just helps you scale.”
Saeed Amidi, interview with Richard C. Wilson
“But I always tell them, you have to do 99% of the work. Plug and Play will do that 1%, either help you raise money or help you do a proof of concept with Mercedes or with Walmart.”
Saeed Amidi, interview with Richard C. Wilson
“I'm passionate about what I do, and my purpose in life is to make an impact in the life of the entrepreneur, and to solve some of the big problems in the world in healthcare, mobility and robotics.”
Saeed Amidi, interview with Richard C. Wilson

FAQs

What did Saeed Amidi build?

He built Plug and Play, which backs startups and partners with more than 550 corporations. His family office is involved in real estate. He also owns a bottled water business and a large packaging business.

How did Plug and Play begin?

It began as a hobby. He made angel investments in startups that rented space in his family's Palo Alto building. When a $100,000 investment in Dropbox returned $36 million, he decided his hobby might be better than his main business.

How does Plug and Play work with corporations?

It helps corporate partners find startups that can solve their problems. With Mercedes alone it has run 154 pilots. It also does ten projects a year with Walmart.

Related interviews

Meet billionaires and family offices in person at Family Office Club events.

Sources
  • https://billionaires.com/saeed-amidi/
  • Richard's records (interview and verification by Family Office Club)
  • Interview recorded by Richard C. Wilson for the Billionaires.com interview series