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Fran Tarkenton

Built more than 20 companies across education, restaurants, management consulting and technology.

Industry
Software and small business services
Country
United States
Format
Video interview
Interviewer
Richard C. Wilson
Source
Billionaires.com interview
Fran Tarkenton

Watch the Interview

Fran Tarkenton interview with Richard C. Wilson

About Fran Tarkenton

Fran Tarkenton is a billionaire who has built more than 20 companies. His companies span education, restaurants, management consulting and technology. On the field, he was an NFL quarterback. Both the Pro Football Hall of Fame and the College Football Hall of Fame count him as a member. His football career includes the NFL MVP Award and three Super Bowl appearances. While at the University of Georgia, he was the top salesman in the state for Franklin Life Insurance. Offseasons went to building his skills in sales, management and entrepreneurship. He was also the first athlete to host Saturday Night Live. One of his companies, Tarkenton, develops and deploys software. Liger delivers marketing strategy and execution. Tarkenton Financial partners with insurers and financial professionals to help them scale their practices.

What They Shared in the Interview

  1. 01

    Get in the game.

    As a third string college quarterback, he put himself into a game and led a scoring drive. You cannot make things better from the sidelines, he says.

  2. 02

    Tell the truth and be authentic.

    He called the chairman of IBM and later met with the IBM team. He told them plainly that his company was small and losing money. That honesty led to a partnership and an investment that helped the company grow.

  3. 03

    Be a sponge.

    Great quarterbacks and Hall of Fame coaches taught him because he asked them questions. He still wants to keep learning.

  4. 04

    Business is marketing.

    Products have to work and solve problems. Marketing then puts them in front of more customers efficiently.

  5. 05

    Only work where you can help.

    He explains what his company does and moves on if it is not a fit. He does not pressure anyone to buy.

  6. 06

    Learn in the field.

    Sam Walton walked his stores and asked people questions. Fran says everything you learn is out in the field.

In Their Words

“Get in the game. You can’t make things better if you’re on the sidelines. You got to go and be in the game. Whatever the game is.”
Fran Tarkenton, interview with Richard C. Wilson
“I’ve never lost that need to be better. I don’t know everything. I want to know more. I want to be smarter. I want to be more efficient.”
Fran Tarkenton, interview with Richard C. Wilson
“I have no interest in working with people that don’t want to work with me.”
Fran Tarkenton, interview with Richard C. Wilson
“Business is no different. It’s all marketing really.”
Fran Tarkenton, interview with Richard C. Wilson
“It’s fun when you go out and you help people do better. That’s the mission of business.”
Fran Tarkenton, interview with Richard C. Wilson

FAQs

How many businesses has Fran Tarkenton started?

He said in the interview that he has started about 24 businesses. His first one was a food place in Atlanta called Scrambler's Village.

How did the partnership between Fran Tarkenton and IBM begin?

He called John Akers, the chairman of IBM. Akers invited him to present to a group of IBM people. Fran was honest that his software company was small and losing money. The IBM team liked the product. IBM then sold it through its sales force around the world and invested in the company.

Who did Fran Tarkenton learn from?

He learned from Johnny Unitas, Y.A. Tittle and Sid Luckman. He also learned from coaches Tom Landry, Vince Lombardi and Don Shula. He credits Sam Walton, the founder of Walmart, as a great role model.

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Sources