Richard C. Wilson on Positioning a Business to Attract Leads
In a business presentation, Richard C. Wilson speaks to an audience about positioning, market focus and attracting pre-qualified leads.
Richard C. Wilson explains how a distinct market position can help a business attract pre-qualified leads and become easier for potential clients and investors to recognize. He uses examples from his own work and other businesses to describe how a company can define its area of expertise and communicate what sets it apart.
In this video: Richard C. Wilson (Presenter)
What they said
- Richard on narrowing a market. Richard says to narrow your focus to a clear niche and geography. He gives the example of investing only in multifamily properties in Kansas City, which makes the business easier to distinguish.
- Richard on David Ogilvy's direct response pitch. Richard points to David Ogilvy's direct-response approach. Ogilvy would explain what competitors were likely to pitch, then show how his measurable method differed.
- Richard on owning a keyword phrase. Richard describes choosing "how to start a family office" as a topic to own. He supported it with a book, media appearances and tools that addressed the same subject.
- Richard on choosing an opportunity. Richard says to weigh your natural strengths, passion, profitability, future demand and competition when choosing an opportunity. He suggests concentrating on the option that fits those factors best.
- Richard on focusing projects one at a time. Richard says he was developing decamillionaires.com while making progress on billionaires.com, and was holding back work on sovereignwealthfunds.com. He describes focusing on projects one at a time so each can grow.
In their words
"my biggest strength is to craft a position that systematically attracts pre-qualified leads."
"I just did it at a very young age and didn't care what people thought about it."
Why it matters if you are building or preserving great wealth
Richard says the Hedge Fund Blogger drew 100, then 500, then 1,000 daily hits before people began calling his firm and inviting him to speak at the European Business Summit. That sequence shows how repeated writing about family offices put him in front of people who could open new doors.
From Richard's exclusive Billionaires.com interviews
Lessons from Richard C. Wilson's one-on-one interviews, as published on each interview page.
- Bobby Castro: Change the strategy to scale. Bobby says that to scale a business, everything has to change. He suggests asking whether the business is scalable, whether it offers a solution and whether it is disruptive.
- Tony Robbins: Think like an owner. His biggest turning point was moving from operator to owner. An operator tries to supervise everything and cannot scale.
- Don Wenner: Commit to scale. Don's major turning point came when he decided to build a great company that makes an impact. Making money and being successful was not enough for him.
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Frequently asked questions
What was Richard's blog called?
He called it Hedge Fund Blogger. He said he started it on Blogspot to share what he was learning about family offices.
What other website did Richard mention owning?
He said he owned sovereignwealthfunds.com, but was not yet focusing on developing it.
Sources
Quotes are copied from the video captions and checked against the transcript. Timestamps link to the moment in the video. General information only, not legal, tax or investment advice.